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The release of demand for interior building materials in the Russian-speaking region, frost-resistant and stable flooring meets a wave of purchases

 The release of demand for interior building materials in the Russian-speaking region, frost-resistant and stable flooring meets a wave of purchases 

2026-08-27

In 2026, the overseas flooring materials market will show new trends. In the Russian-speaking region, the number of residential renovation and commercial construction projects is steadily growing, with buyers primarily choosing composite flooring that can adapt to conditions of large temperature changes. The long heating period in winter, combined with seasonal changes in humidity, places stringent demands on the resistance of slabs against cracking and moisture resistance. The limitations of pure solid wood materials are becoming more and more obvious, and the share of orders for multi-layer and three-layer solid wood parquet boards with stable construction is continuously growing.

The market simultaneously attaches great importance to environmental product certifications and full traceability of documentation. Manufacturing enterprises that have verified certificates of conformity are more likely to receive long-term project orders. Selling only standard floor coverings can no longer satisfy the needs of buyers. Businesses that can offer custom sizes, parquet patterns and accompanying finishing profile materials have a great competitive advantage. The industry is moving from supplying basic board materials to complete solutions for supplying flooring materials. Domestic enterprises exporting wood products need to optimize the structure of products, adapt them to local climatic operating conditions, improve the chain of related products and take advantage of opportunities for developing the foreign market.

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